handwrytten promotional materials

As the lead designer at Handwrytten, I create and maintain all of the promotional materials including pricing sheets, use case documents and informational service documents. These documents are updated on a regular basis to reflect changes in pricing and services offered.

Project Objective: Promotional Materials and Template Design

Software Used: Illustrator & InDesign

An example of the old Ecommerce Use Case sheet.

process

The promotional materials started with heavy use of branded assets, such as robot arms, stamps and paper airplanes, but I have transitioned these documents into a more refined layout with fewer branded assets giving them a more upscale feel. The documents feel less overwhelming and busy with the reduction in branded assets.

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