Pear & Plum
Pear and Plum is a personal branding and packaging project. A monogram logo was designed for a luxury company and uses a curling serif typeface and gold foil to give the brand an elevated feel. And the Pear and Plum packaging features a floral and fruit pattern that serves as a backdrop for the packaging design.
Project Objective: Logo & Packaging Design
Software Used: Illustrator & Photoshop
Process
I tested different logomarks and wordmarks as part of the logo exploration process. I opted to focus on typography-based logo for this project, rather than a pictorial logo, in order to give the design a more elevated feel. The image below shows some of the logo variations explored during this process.
