Fight Climate Change
Fight Climate Change was a social campaign created for my Visual Communications class. My campaign specifically addresses the destructive impact of fire and floods on communities. I designed a logo to symbolize the dual forces of fire and water and used photographs featuring real people to reflect the devastating effects of these climate events.
The Fight Climate Change posters, Instagram posts and sticker were designed to raise awareness and provide information about climate change. Additionally, I aimed to engage the audience and inspire action on this critical issue through design.
Project Objective: Social Campaign & Logo Design
Software Used: Illustrator & Photoshop
Process
This image shows the Fight Climate Change logo progression. As development progressed, the logo became more refined and the imagery for fire and water became more differentiated. Color was added to the final logo.
The audience for this campaign was considered when selecting photos for the poster and Instagram posts. I anticipated that the audience would primarily be from the U.S. Due to this, I selected photos of events that occurred in the U.S., so that the audience would feel more connected to the photos, and as a result, be more likely to act. Additionally, photos were edited to be black and white, and the contrast was enhanced to make the impact more jarring and feel more urgent.
